Best CRM Software for business, Startups in 2023

Best CRM Software

When it comes to selecting the proper CRM Software for your company or Startup or Business, there are a number of aspects to consider. Best CRM Software

Including the pricing and whether it has all of the features and tools your firm needs.

Because there are so many options on the market, we investigated and analyzed over 60 systems to find the ones that we believe are the best for varied business needs.

After considering a variety of variables, including how much each CRM costs, how easy it is to use, and how effectively it connects with other popular business programs, we came up with our top selections.

Continue reading to learn more about our suggestions and crucial factors to consider while selecting CRM software.

Best CRM Software in 2021


Small business owners understand that having a firm road map is the best way to achieve their objectives.’s project management and CRM solutions keep you on track so you can concentrate on your clients rather than your software. Its user interface resembles that of a spreadsheet, but it offers significantly more capability.

Custom dashboards keep the information you need at your fingertips, and eight data visualization options, including Gantt charts and Kanban boards, let you dive deep into your workload.

The program quickly adjusts to multiple project techniques, such as sprints, Agile, and Waterfall planning, and accommodates your existing workflows. keeps track of workloads in real-time, so you’ll always know where to put resources before something gets lost in the shuffle.

With lead gathering and tracking, marketing outreach, and sales pipeline management tools,’s project management features complement its customer relationship management capabilities.

You can create your own workflows and procedures from scratch or use one of the CRM and sales templates to get started quickly. is a cost-effective method for small business owners to manage client data and team workflows on a single, simple platform.

2. Zendesk

Sales tactics are most effective when everyone is on the same page, and Zendesk Sell is the ideal solution for maximizing cross-departmental communication. If your customer experience plan goes beyond sales, you’ll need a CRM system that can handle it.

Zendesk Sell is a popular tool used by sales, marketing, and support teams to centralize data from different client touchpoints and avoid duplication of work or embarrassing miscommunications.

The entry-level plan from Zendesk Sell is ideal for very small organizations and lone entrepreneurs. It has standard CRM capabilities like a customized sales pipeline, basic reports, and a document store for the team. You can assign individual team members to pipeline deals as an admin, and any changes or action items will be communicated to personnel outside the sales team.


Keap is an excellent choice for busy small business owners seeking a turnkey CRM that is simple to set up and manage. Its migration staff will free of charge assist you in migrating your company’s existing data from many popular CRMs to Keap.

Its onboarding service, which costs money, includes one-on-one coaching and other training resources to get you up and running quickly. On weekdays, phone and email assistance are available, as well as live chat support and a vast online library of helpful information.

Small and emerging firms are the focus of Keap’s entry-level plan.

It contains the essential tools that businesses require to support sales operations, such as lead gathering, client invoicing, and contact management software. The email sync with Gmail and Outlook helps you consolidate communications in a single orderly system, and the scheduling software makes setting up meetings simple.

Keap adapts with your organization, allowing you to simply add more CRM features as needed.

4. Salesforce

Salesforce is a well-known CRM brand, and for good reason. It’s the go-to CRM for small organizations that expect to expand and need a CRM that can keep up.

Salesforce is jam-packed with functionality, yet its user-friendly design makes it simple to use for anyone with any level of technical knowledge. The account and lead management capabilities that track deals from lead to completion, as well as the built-in email connectivity with Gmail and Outlook, are extremely valuable to small teams and solo business owners.

Customizable reports and dashboards refresh in real-time to give salespeople the most up-to-date information, and case management routing allows team members to move or escalate issues to other groups for a quick resolution.

Upgrade plans offer extra functionality as your business expands, such as automatic lead scoring and collaborative forecasting for cross-team strategizing.

A growing customer base or product line can be easily accommodated with tools for creating product catalogs, estimates, contracts, and sales orders.


For remote teams and sales professionals who spend a lot of time on the road, Zoho CRM is an excellent alternative.

Its iPhone and Android app have many of the same features as the desktop version and updates in real-time, ensuring that the most up-to-date customer information is always available.

You and your sales team won’t be reliant on Wi-Fi or your mobile provider’s data allowance thanks to Zoho CRM’s mobile app, which allows you to access and change your CRM data offline.

Calls, customer visits, and other activities can all be logged directly in the app, with voice notes and files attached for easy retrieval and reference.

A worldwide search tool aids in the speedy retrieval of information, while integration with your phone’s caller ID and voice-activated assistant allows you to take advantage of the phone’s natural features.

6. HUBSpot

Customer relationship management software is great for acquiring a lot of sales data, but the true value comes from how firms can use it to improve sales teams’ performance and make strategic business choices.

HubSpot is a CRM for small organizations that desire the greatest reporting tools and performance insights. Its forever-free subscription comes with over 90 report templates to choose from and arrange on customizable dashboards.

Deal projections, sales-funnel data, and sales-activity insights on team efficiency and individual sales agents’ success are all popular reports.

HubSpot also generates reports on team inbox chat and email interactions to provide information on response times, the time it takes to resolve a message, and how well messages are dispersed across team members.

HubSpot’s paid CRM system includes a bespoke report builder, allowing you to get the specific metrics you require. Custom filters fine-tune report results even further, providing granular insights on anything from website traffic to specific sales.

6. Insightly

Insightly is a customer relationship management system that helps small businesses develop smooth workflows using the client data it collects.

Most customer relationship management systems do an excellent job of organizing data, but Insightly takes it a step further by automating processes and workflows to guarantee that busy professionals don’t miss critical sales steps.

You can establish rules for common situations that trigger the next steps in the sales process with any of Insightly’s service options. For example, when a deal advances from prospect to qualified lead, the system can automatically create a task reminding you to make a sales call.

Its top-tier plan includes the option to build full workflows around an event, such as sending a reminder, emailing a meeting request to the lead, and adding a new record to the database all at the same time.

Workflows and task automation allow teams to focus on customers rather than time-consuming, repetitive chores.

Best CRM Software


The majority of customer relationship management software is charged per person, per month. Many businesses use annual billing to make the payment process easier and save money (most services reduce the per-month price if you pay annually rather than monthly). With that in mind, the following are the typical cost tiers to anticipate.

$10 to $15 per user per month: Low-cost CRM packages are a wonderful alternative for small organizations with limited demands, and many firms charge only $10 to $15 per user per month.

These systems are usually simple to set up and don’t necessitate a lot of in-house technical support.

This price range is an excellent place to start if you want a quick answer with minimal fuss. Just make sure the storage options are adequate for your needs; low-cost CRMs typically have a limit on the number of client records that can be stored.

A CRM in the $20-$40 range would likely fulfill your demands if you want more capabilities and a wider choice of connectors with third-party systems.

Because it’s designed to fulfill the needs of small businesses, the bulk of CRM software we tested falls into this pricing range.

Check for constraints on the number of supported users and storage caps when you browse options in this price range, as these may require you to upgrade to higher-priced plans.

$50-$75 per user: CRM software in the $50-$75 per user category is primarily meant for enterprise use.

These CRMs frequently provide options for integrating with legacy systems and offer more customization than other CRMs.

These technologies, as strong as they are, are not required for most small enterprises.

$250 or more: High-end CRM systems often provide extensive training, customization, and implementation services with the software. Another reason for the steep cost of these solutions is that they are not cloud services; instead, they can be hosted locally, which is a boon for organizations with unique security needs.

Most CRM services provide free trial periods for new users, allowing you to try out the system of your choice without risking investing money in a solution that doesn’t meet your needs.

CRM Software IN 2021

CRM software has evolved in recent years, becoming more complex and linked with a broader range of corporate functions. CRM advancement has included features such as social media and email integration. CRM functionality will continue to expand as artificial intelligence and machine learning become more prevalent.

More automation and integration are expected in 2021 to improve CRM usage, increase productivity, and broaden the breadth of corporate operations that CRM technologies affect. In general, AI will continue to automate essential CRM operations, eliminating the need for manual data re-entry and the risk of human error that this entails.